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because it was reading week i went home for a few days. i call luton home and it is only 30 minutes from london on the train so i thought it was perfect to do some market research. when thinking about shops i really didn't think that my work would fit into Topshop, i think Topshop has a different image its a lot more put together but my scarf is for someone really with more of an eclectic style and is sort of more out there. i think it would really fit well into Urban Outfitters.   The shop has clothes, which have a real sense of humour and can be really off key. Some items I feel can be really weird.

H’n’M is another shop which aims for the youth market. Previously in the year H’n’M they had a series of tops featuring illustrations by Johnny Ryan who is an artist I have enjoyed the work of for a while now.

http://www.urbanoutfitters.co.uk